In this commercial the output tone of voice should be helpful, or else people won’t listen to it. The object destruction effect and particle system for falling sand and debris in Thinkinetic Pulldownit! was used with Maya’s shatter objects feature.
For really fast-moving scenes like when a lot of sand falls from shattered objects at once, 3000000 particles per second is set as an emission rate using Shatter Effect’s Rigid Body simulation mode–be careful not to use too high numbers since that could slow down your computer if you’re modeling on one machine while rendering on another (remember how hard we all had to work back then?).